Martin Kivi is an Estonian music producer, songwriter, and guitarist whose work blends honesty, emotion, and precision. As the founder and lead producer of Hit Music, he has become a creative force behind a new generation of Estonian artists — crafting songs that speak from the heart rather than follow formulas.

Martin’s philosophy is simple: every artist has a story worth hearing. He approaches production not as a technical process, but as a conversation — a shared search for truth in sound. This belief has shaped his collaborations with artists such as Triin Niitoja, Dramanda, Di’Artist and others, whose songs reveal both vulnerability and strength. For Martin, producing is about creating a safe space where artists can be themselves. “The best songs happen when someone dares to be honest,” he says. Whether it’s a late-night recording session or the first spark of an idea, his focus is always on preserving that raw emotion that makes music timeless. While many chase trends, Martin focuses on authenticity. His approach balances modern sound design with organic warmth — combining clean production with the imperfections that make music breathe. “Success isn’t about numbers,” he often says, “it’s the moment an artist hears their song and says: That’s me.”